Jeff

Jeff's Resume

Jeff Ginsberg

MM&M Award-Winning Pharma Copywriter

Emmy-Winning Television Producer

Full-Time ▪ Part-Time ▪ Freelance

jeff@jeffginsberg.com

917.566.3279

Creative copywriter with experience concepting and consulting for more than 100 major corporations, ad agencies, television networks, and production companies. Works collaboratively with designers, editors, and creative directors in print, video, digital, interactive, mobile, broadcast, and tradeshows. Strong background in television and animation. Completed in digital marketing class (social media, SEO, UX, etc.) Knowledgeable in transmedia.


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Pharmaceutical Copywriting Experience (2005 to present)

Irresistible Words (2016-Present; Freehold, NJ)
Freelance Writer: videos
CLIENTS: Lilly, Bausch + Lomb, and Sanofi
THERAPEUTIC AREAS: eye care, diabetes, biotherapeutic proteins and monoclonal antibodies
BRANDS: PeroxiClear (B+L), Biotrue MPS (B+L)
PRE-LAUNCH: Lixisenatide, IGlarLixi

Integrated Media Solutions (2015; Manalapan, NJ)
Director of Content: Supervised a team of five writer/editors, plus several freelancers. Collaborated with art department, IT, sales, advertisers, and clinicians to develop content for print, video, blog, and social media. Oversaw editorial on Dental Product Shopper ("the Consumer Reports of dental products") and Dental Learning Quarterly (a clinical journal of dental medicine) while executive producing videos for advertisers, sales promotion, and internal use.

Bristol-Myers Squibb (2012-2015; Plainsboro, NJ)
Senior Copywriter: patient brochures, interactive presentations, patient self-administration guides, rep-triggered letters to physicians, clinical study recruiting materials (brochure inserts, banner ads, radio spots, newspaper ads, physician referral letters, participant booklets, flyers, posters), video scripts, animation scripts, internal corporate projects, project naming, slogans/taglines, employee recruiting materials, tradeshow concepts and activities, print ad copy, billboard copy/concepts, iPad-based sales aids, and PowerPoint presentations.
PRIMARY BRANDS: Eliquis, Yervoy
OTHER BRANDS: Atripla, Abilify, Baraclude, Erbitux, Ixempra, Orencia, Reyataz, Sprycel
LAUNCHES: Opdivo, Evotaz, Daklinza

Sanofi (Aventis) (2005-2015; Bridgewater, NJ)
Freelance Creative Director/Copywriter: videos and e-blasts
BRANDS: Actonel, Xyzal, Arava, Ambien, Lantus, Plavix, Jevtana, Uroxatral, Eloxatin
LAUNCHES: Afreeza, Toujeo, Aplenzin, Ketek, Allegra (OTC launch), Benzaclin (care kit launch), Sculptra (cosmetic launch), Taxotere (early stage launch)

GSW-W (2011; Newtown, PA)
Client: CSL Behring
Copywriter: packaging, patient brochures, patient self-administration guides, and patient instructional flipcharts for these rare blood disorder therapies
PRIMARY BRANDS: Privigen, Berinert
OTHER BRANDS: Rhophylac, Hizentra

inVentiv Health (2011; Newtown, PA)
Client: GlaxoSmithKline (GSK)
Copywriter: adult immunizations nurses’ brochure, taglines
BRANDS: MenHibrix, Promacta

MRM (2010; Princeton, NJ)
Clients: Bristol-Myers Squibb, Sunovion
Copywriter: developed new internal communications plan, banner ads
BRANDS: Orencia, Lunesta

HealthiNation.com (2010; New York, NY)
Freelance Video Scriptwriter: developed online videos about psoriatic arthritis and acne

Euro RSCG (2010; Princeton, NJ)
Client: Sanofi
Freelance Copywriter: web-based video project

Impact Unlimited (2007-2011; Jamesburg, NJ)
Clients: Bayer, Eisai, Pfizer, Sanofi
Copywriter: creative treatments, tradeshow interactive games, and tradeshow live booth activities
BRANDS: Gadavist, Kogenate, Viagra, Toviaz, Xyzal

Additional Pharmaceutical Clients

Actelion, Ethicon (J&J); Genentech, Genzyme, HealthiNation.com, ImClone, Johns Hopkins School of Medicine, Johnson & Johnson, Lipha, Mentor (J&J), Merck, Novartis, Ortho-MacNeil, Raritan Medical Center, Roche, Searle, Wampole

Therapeutic Areas of Experience

Oncology, rare blood disorders, respiratory/allergy, dermatology, diabetes, rheumatoid arthritis, urology, neuroscience, ophthalmology, donor tissue, and surgical supplies

Non-Pharmaceutical Clients

ADP Citibank IBM Rank
AIG Coca-Cola K. Hovnanian Schlumberger
Alcatel Lucent Deloitte Consulting Kraft General Foods Swiss Air
Altria FBI Nabisco Telcordia
Bennett X-Ray Fuji Film New York Life Turner Engineering
Canon GE Capital Panasonic Verizon
Ciba Chemicals Hazeltine Electronics Prudential Weight Watchers

Television/Entertainment Clients

ABC Disney Channel Nickelodeon Science Channel
Cox Communications E! UPN VH-1
AMC MTV Networks Paramount Television Discovery Channel

Interactive Experience

Punchy Games Inc. (2011-14; Freehold, NJ and Montreal, Canada)

Writer & Producer: Developed two mobile games (Bullarkey® and Alien Frackass) for iTunes, Android, and LEAP Motion

Awards

2014 Interactive Media Award, Outstanding Achievement

(Healthcare) Lupus Nephritis-Nick Cannon—Contributing Writer

2014 Telly Award, Bronze

(Internet/Online Programs, Motivational) iPersevere—Writer

(Internet/Online Programs, Motivational) Thriving in the Shadows of the Great—Writer

2013 Jasper Award, Gold

(TV/internet video: commercial campaign)—Writer, Kohl’s

2013 Jasper Award, Silver

(Digital/Interactive Media: Consumer)—Writer, Veriscript

(TV and Video—Infomercial and/or promotion)—Writer, AT&T Mobile

2011 MM&M, Gold Award

(Best Healthcare Consumer Media Brand)—Contributing Writer, HealthiNation.com

2008 Daytime Emmy Award

Producer, Greatest Inventions with Bill Nye

Education

General Assembly, completed digital marketing class, Spring 2015

New York University, Tisch School of the Arts, BFA (with honors)

School of Visual Arts, Continuing Education Courses

Member

Producers Guild of America, Writer Guild of America, Children’s Media Association


References Available Upon Request

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